Web & Performance
12-point checklist: is your website turning visitors into leads?
Before you spend more on traffic, make sure your website can convert it. A quick self-audit you can run in 20 minutes.
Daksh TrivediFounder, Dhyanam Digital Solution · 1 min readEvery marketing channel, from SEO and social to paid ads and email, sends people to your website. If the site doesn't convert, you're paying for traffic that leaves.
Run through this checklist on your homepage and your most important service page.
Clarity
- Can a stranger tell what you do within five seconds? Your headline should say who you help and how.
- Is there one obvious next step? A single primary call to action, repeated through the page.
- Do you speak about the customer's outcome, rather than listing your features?
Trust
- Are there real results on the page? Numbers, case studies or testimonials with names.
- Do you show who's behind the business? Faces and a founder story build trust quickly.
- Are contact details easy to find? Phone, email and location in the footer at minimum.
Friction
- Does the page load in under three seconds on mobile?
- Is your contact form short? Ask only what you need to start a conversation.
- Does it work well on a phone? Test it yourself, on a real device.
Measurement
- Are form submissions tracked as conversions in Google Analytics?
- Can you see which channels drive enquiries, not just visits?
- Do you review the numbers monthly and act on them?
If you answered "no" to three or more, there's likely a quick win waiting.
Our Conversion Rate Optimisation and Website Design teams can help, or book a free strategy call and we'll review your site with you.