Blog & resources
Ideas you can put to work this week.
Plain-English guides on search, AI visibility, social, messaging and growth, written by the people doing the work.
Articles
10 articles shown
Search & AI10 min read
Answer Engine Optimisation (AEO): how to write content that Google and AI assistants choose as the answer
People now get answers without clicking. AEO is how you make sure that answer comes from you. Here's how answer engines pick a source, and a simple way to write pages they love to quote.
Daksh Trivedi
Search & AI9 min read
How to rank in Google's local map pack: a practical Google Business Profile guide
When someone searches 'near me', three businesses get most of the calls. Here's how Google picks them, and a step-by-step plan to get your Google Business Profile into that top three.
Daksh Trivedi
Web & Performance8 min read
Core Web Vitals explained in plain English (and why a slow website costs you leads)
LCP, INP and CLS sound technical, but they measure things every visitor feels. Here's what each one means, the scores to aim for, and the fixes that make the biggest difference.
Daksh Trivedi
Web & Performance9 min read
Google Ads or Meta Ads: where should a growing business spend its first ad budget?
Google catches people who are already looking. Meta finds people who don't know they need you yet. Here's how to choose between them, how to split a budget, and the setup mistakes that waste money.
Daksh Trivedi
Messaging & Lifecycle8 min read
The welcome email sequence: the one email automation every business should set up first
New subscribers are never more interested than in their first few days. A simple five-email welcome sequence turns that interest into trust and sales, on autopilot. Here's exactly what to send and when.
Daksh Trivedi
Search & AI2 min read
GEO explained: how to get your brand recommended by ChatGPT, Gemini and Perplexity
AI assistants are becoming the new shortlist for buyers. Here's what Generative Engine Optimisation is, how it differs from SEO, and five practical steps to start today.
Daksh Trivedi
Social & Content8 min read
Instagram Reels for business: a realistic strategy for brands that don't want to dance
Reels are still the fastest way to reach new people on Instagram, but trending audio and dances aren't the answer for most brands. Here's a practical approach to ideas, hooks, filming and measuring what works.
Daksh Trivedi
Social & Content2 min read
How to build a social media content calendar you'll actually stick to
Consistency beats virality. A simple, repeatable system for planning a month of social content in an afternoon.
Daksh Trivedi
Messaging & Lifecycle1 min read
WhatsApp marketing for growing brands: a practical, permission-first playbook
WhatsApp gets open rates email can only dream of, but only if you use it with care. Here's how to set it up, what to send and what to avoid.
Daksh Trivedi
Web & Performance1 min read
12-point checklist: is your website turning visitors into leads?
Before you spend more on traffic, make sure your website can convert it. A quick self-audit you can run in 20 minutes.
Daksh Trivedi
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