Search & AI Visibility
Answer Engine Optimisation (AEO)
When people ask a question, your brand should be the answer. We structure your content so search engines and assistants pick you first.
What you get
AEO
- Question research across Google, forums and sales conversations
- Answer-first content formatting (concise definitions, lists, tables)
- FAQ, HowTo and other structured data markup
- Featured snippet and People Also Ask targeting
What is AEO, in plain English?
Answer Engine Optimisation (AEO) means shaping your content so that search engines and voice assistants can lift it as the direct answer to a question, for example in a featured snippet at the top of Google, a "People Also Ask" box, or a spoken answer from a smart speaker.
It matters because more searches now end without a click. If the answer is shown right on the results page, the brand that provided it gets the visibility and the trust, even before anyone visits a website.
What's included
Everything handled, end to end.
- Question research across Google, forums and sales conversations
- Answer-first content formatting (concise definitions, lists, tables)
- FAQ, HowTo and other structured data markup
- Featured snippet and People Also Ask targeting
- Voice search optimisation for conversational queries
- Snippet and answer-box tracking in monthly reports
Who it's for
- Brands in categories where customers ask lots of questions before buying
- Businesses already ranking on page one but losing clicks to answer boxes
- Teams with expert knowledge that isn't yet published in a structured way
Process & deliverables
How we deliver it.
- 1
Map the questions
We collect the real questions your buyers ask at every stage.
- 2
Find the gaps
We check who currently owns each answer and why.
- 3
Restructure and publish
We rewrite and create answer-first content with the right markup.
- 4
Track and refine
We monitor which answers you win and improve the rest.
Proof
See it in action.
AYKIN Accounting SolutionsFinanceSan Diego, USA
A CPA-led firm's website rebuilt to win growth-stage clients across the US
Read case studyI needed a website that showed clients we are a full finance team, not just a bookkeeper. Daksh took the time to understand who we serve and built a site that does exactly that. The right kind of businesses are now booking discovery calls, and I can update the content myself.
Kinjal Buch, CPA
Founder, AYKIN Accounting Solutions
Is AEO different from SEO?
AEO builds on SEO. SEO helps you rank; AEO focuses on being selected as the answer itself, which requires tighter structure, clearer definitions and schema markup.
Do featured snippets still matter with AI Overviews?
Yes. The same clear, well-structured content that wins snippets is also more likely to be used and cited in AI Overviews and assistant answers.
Do I need to rewrite my whole website?
Usually not. We start with the pages and questions that matter most commercially and improve them in priority order.
How do you measure AEO success?
We track snippet and People Also Ask ownership, impressions in Search Console, and appearances in AI answers for your priority questions.
Related services
Often paired with.
Search Engine Optimisation (SEO)
Rank for the searches your buyers make and earn traffic that compounds.
Learn moreGenerative Engine Optimisation (GEO)
Get your brand cited and recommended by ChatGPT, Gemini, Perplexity and Claude.
Learn moreContent Strategy, Planning & Creation
A clear plan and a reliable flow of copy, graphics and video.
Learn moreFree strategy call
Talk to us about AEO.
Book a free 30-minute strategy call. We'll look at where you are today, where the quickest wins are, and what a realistic plan looks like.
Strategy call
Slots this week30 minutes · Video call
- A quick review of your current marketing
- 2 to 3 opportunities you can act on
- A clear next step, with no obligation