Case study · AYKIN Accounting Solutions

A CPA-led firm's website rebuilt to win growth-stage clients across the US

A San Diego accounting firm offering bookkeeping, controller and fractional CFO services needed a site that showed senior-level expertise and booked discovery calls.

Client: AYKIN Accounting Solutions
Industry: Finance
Location: San Diego, USA
Services used: Website Design Website Development SEO
Year: 2025

Discovery calls booked through the website
3×
Organic traffic growth
+68%
Page-one keywords in San Diego
11
Enquiries from the target revenue band
74%

The challenge

AYKIN works with businesses earning $1M to $10M a year. These companies have real financial complexity but aren't big enough to hire a full-time controller or CFO. That's a specific, valuable niche, but buyers at this level compare firms carefully and need to trust them before they make contact.

AYKIN needed a site that positioned it as an embedded finance team rather than a basic bookkeeper, explained three service levels clearly, showed depth in real estate and hospitality, and gave the founder's CPA credentials proper prominence.

Our approach

1
Positioned the offer
An outcome-focused headline and a “one team, every financial function” structure, with 30+ clients, 15+ years and $40M+ in client revenue supported in the hero.
2
Services and industries
Pages for bookkeeping, controller services and CFO advisory, plus real estate, hospitality, professional services and startups, with a tabbed tier comparison.
3
Trust in every scroll
The founder's story and CPA credentials, the QuickBooks ProAdvisor badge, named testimonials and a clear five-step onboarding process.
4
Effortless booking
Calendly discovery-call links at every decision point, a short enquiry form and an FAQ structured for search and AI answers. Built on Webflow.

The results

Discovery calls booked through the website grew 3×.
AYKIN now ranks on page one for 11 priority San Diego accounting and CFO keywords.
Leads from outside California now make up 32% of enquiries.
74% of enquiries now come from businesses in AYKIN's target $1M–$10M revenue band.

I needed a website that showed clients we are a full finance team, not just a bookkeeper. Daksh took the time to understand who we serve and built a site that does exactly that. The right kind of businesses are now booking discovery calls, and I can update the content myself.

Kinjal Buch, CPA

Founder, AYKIN Accounting Solutions

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