Case study · Airlead
Airlead needed a site that spoke to two audiences: franchisors who want visibility across their network, and franchisees who just want more leads. We designed and built it to turn both into demo bookings.
Demo bookings vs the previous setup
+35%
Average time on page
+22%
Turnaround time
<1 week
Demo bookings in the first month
5
Airlead is a CRM built for franchise networks, with HQ roll-up reporting, store-level logins, lead routing by territory and local ads for each store. It's a powerful product, but explaining it is hard. Head office cares about consistency and reporting. Store owners care about speed and leads. A generic SaaS page would lose both.
Airlead also needed one clear action. Every section had to lead visitors toward booking a demo.
A “Before Airlead / After Airlead” section names everyday franchise problems: leads in personal inboxes, every store on different tools, HQ unable to see follow-up.
Lead routing, local ads, roll-up reporting and AI support explained with visuals, plus a three-step “Launch a new store in minutes” walkthrough.
Use-case cards for flooring, cleaning, kitchens and bathrooms, pool maintenance and gutters, so prospects see their own business in the product.
Demo booking connected to Airlead's calendar and placed in the header, hero, platform overview, security section and footer, backed by an FAQ.
Selling to franchisors and franchisees on the same page is a tricky brief. Daksh got it quickly. The site now explains what Airlead does in a few scrolls, every section points to a demo, and we can update it ourselves without waiting on a developer.
Duncan
Founder, Airlead
More stories
BestbidE-commerceIndia
DevyamiManufacturingVadodara, India
AYKIN Accounting SolutionsFinanceSan Diego, USA
Free strategy call
Book a free 30-minute strategy call. We'll look at where you are today, where the quickest wins are, and what a realistic plan looks like.
Strategy call
Slots this week30 minutes · Video call
