Case study · DAIICT

Making a university feel as exciting as it is credible

DA-IICT, a leading institute in Gandhinagar, needed an Instagram account that spoke to applicants and parents while keeping the pride of current students and alumni.

Client: DAIICT
Industry: Higher Education
Location: Gandhinagar, India
Services used: Social Media ManagementContent StrategyReels and Creative Design
Year: 2025

Average reach per post
2.4×
Engagement rate
2.1% → 4.3%
Follower growth
+42%
Admissions link clicks in season
+60%

The challenge

A university account has to reassure parents, excite applicants and keep current students and alumni engaged. The old feed posted in bursts around notices and events, so it looked official but felt distant.

The account also had to stay accurate and formal enough for an institute, while still being worth following.

Our approach

1
A clear voice
A voice guide that keeps the tone warm and credible: plain language for notices, lighter for campus life.
2
Four content pillars
Admissions, campus life, student achievements and research, planned into a monthly calendar.
3
Reels that show campus
Student-led reels, lab walkthroughs and event recaps replaced text-heavy notices.
4
Timed to admissions
Deadlines, FAQs and “day in the life” content ahead of each admissions window.

The results

Average reach per post grew 2.4×.
Engagement rate rose from 2.1% to 4.3%.
Link clicks to the admissions page grew 60% during the admissions season.
Student-made content now makes up about a third of the monthly calendar.

Our account used to post only when there was a notice to share. Now it has a rhythm, a clear voice, and content that students and parents actually engage with. The team understood that we had to be credible and approachable at the same time, and the admissions season showed it.

DAIICT

University, Gandhinagar

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