Case study · Synapse DAIICT

Keeping a cultural fest alive for the other eleven months of the year

Synapse is DA-IICT's annual cultural fest. It needed an account that built buzz before the fest and kept a community together after it.

Client: Synapse DAIICT
Industry: Events
Location: Gandhinagar, India
Services used: Social Media ManagementEvent CampaignsReels and Creative Design
Year: 2025

Accounts reached in fest month
280K
Fest-week reel views vs last edition
4×
Follower growth
+85%
Attendee posts reshared
150+

The challenge

A fest account has one huge moment and a long quiet period. Most of the audience arrives in the weeks around the event and drifts away afterwards. Sponsors and performers also want proof of reach before they commit.

The content had to match the energy of a youth festival while staying organised across a large student team.

Our approach

1
Four campaign phases
Teasers, lineup launch, live coverage and recap, each with its own look and rhythm.
2
Live coverage
Reels, stories and same-night highlights while the event was still on.
3
Visible sponsors
Sponsor features and performer reveals gave partners clear, measurable exposure.
4
Year-round community
Throwbacks, alumni stories and behind-the-scenes content between editions.

The results

Fest-month reach was about 280,000 accounts.
Fest-week reels averaged 4× the views of the previous edition's.
150+ posts and stories from attendees were tagged and reshared.
12 sponsor and partner features were delivered with reported reach.

Synapse used to go quiet the moment the fest ended. This year the build-up, the live coverage, and the recap felt like one story, and our sponsors could see the reach. The page now stays alive all year, not just in fest week.

Synapse DAIICT

Annual college fest, Gandhinagar

Book a Free Strategy Call