Case study · Manifest Outlet

Turning a feed into a shop window

Manifest Outlet needed an Instagram account that made its products easy to notice, save and ask about.

Client: Manifest Outlet
Industry: Retail
Location: India
Services used: Social Media ManagementContent StrategyProduct Photography DirectionReels
Year: 2025

Profile visits
2.8×
Product enquiries via DM
+70%
Saves per post
3×
Follower growth
+58%

The challenge

An outlet competes on style and price at the same time. Its feed had good products but no consistent look, so posts blended into every other retail account. Customers also had to message to find out prices and availability.

Our approach

1
A consistent visual style
One palette, one photo style and reusable templates made the grid recognisable at a glance.
2
Arrivals and offers
A weekly rhythm of new arrivals, styling ideas, offers and customer features.
3
Reels for styling
“One product, three ways” reels showed how pieces are worn.
4
Easy enquiries
Clear captions, product details and fast replies turned DMs into sales conversations.

The results

Profile visits grew 2.8×.
Product enquiries through DMs grew 70%.
Saves per post tripled.
Engagement rate rose to 3.9%.

Our products were good, but the feed didn't show it. Dhyanam gave Manifest a look people recognise and a posting rhythm we could actually keep up with. We now get more product enquiries in DMs, and customers say they found us through our reels.

Amol

Co-founder, Manifest Outlet

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