Case study · Momentum91
Momentum91 builds offshore development centres in India for companies abroad, with 300+ clients served. It needed more decision-makers to start the conversation.
Inbound enquiries per month
12 → 45
Organic traffic in nine months
+120%
Qualified leads from industry pages
30%
Cost per qualified lead
−35%
The offshore model is a considered purchase. Buyers compare it with local hiring, freelancers and other providers, and a mistake is costly. Momentum91 had the proof, but the message had to reach buyers at the moment they were comparing options.
The company also serves several industries, including retail, manufacturing, fintech, healthcare and FMCG, each with different worries.
Offshore development centre, hire developers in India and ODC for specific industries, with a page for each.
Cost comparisons, guides and an ROI calculator gave buyers a reason to share their details.
Stories like the Hapony and Specsmakers builds became landing pages and sales material.
Campaigns reached CTOs and founders in the US and Australia with industry-specific messages.
Our buyers compare offshore options carefully, so the content had to answer their real questions. The industry pages and the outbound campaigns brought us conversations with the right people, and the quality of enquiries is noticeably better. The team understood our model quickly.
Jay Patel
Co-founder, Momentum91
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