Case study · Trom Industries

Putting a 13-year solar company at the top of local searches

Trom Industries is a Gandhinagar solar EPC company with 30,000+ customers across homes, businesses and industry. It wanted to turn its reputation into a steady stream of online enquiries.

Client: Trom Industries Limited
Industry: Renewable Energy
Location: Gandhinagar, India
Services used: Local SEOPerformance MarketingLead Management and WhatsApp Follow-up
Year: 2025

Enquiries per month
45 → 140
Organic traffic in eight months
+95%
Enquiries reaching a site survey
22% → 38%
Cost per enquiry
−30%

The challenge

Trom has a long track record, ISO 9001 and 14001 certifications, and over 100 MW of modules supplied. But solar is a high-value decision, and buyers compare many installers. Many homeowners also wait for subsidy information before they ask for a quote.

Enquiries came in by phone and form without a clear way to follow up, so interested buyers could go cold.

Our approach

1
The searches buyers use
Pages for rooftop solar, solar for industry and solar in Gandhinagar and nearby cities, plus subsidy and savings content.
2
Focused local campaigns
Paid campaigns separated homes from businesses, with different messages and offers for each.
3
A follow-up process
Every enquiry entered a pipeline with quick WhatsApp contact and a site-survey booking step.
4
Customer proof
Installation photos and customer feedback placed near every enquiry form.

The results

Monthly enquiries grew from 45 to 140.
Organic traffic grew 95% in eight months.
The share of enquiries that reached a site survey rose from 22% to 38%.
Cost per enquiry fell 30%.

Solar is a big decision, and people take time to choose. The local search work and the quick follow-up process brought us far more enquiries, and more of them now turn into site surveys. Our sales team spends its time on serious customers.

Bhumip

General Manager, Trom Industries

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