Case study · MyScale Solutions

Turning a HubSpot Platinum Partner into a pipeline machine across three markets

MyScale Solutions is a Sydney-based HubSpot Platinum Partner that helps growing teams across Australia, New Zealand and the US. It needed a steady flow of qualified conversations to match its delivery record.

Client: MyScale Solutions
Industry: B2B Services
Location: Sydney, Australia
Services used: GTM StrategyOutbound AutomationContent and Case Study Marketing
Year: 2026

Qualified strategy calls per month
5 → 18
Pipeline growth in six months
+85%
New opportunities from outbound
40%
Average sales cycle
−20%

The challenge

MyScale had strong proof: 75+ companies implemented, a 95% satisfaction rate and an average go-live of four weeks. But most of its new work came by referral. Growth depended on who happened to hear about the firm.

It also sold to three markets with different buyers. A single message was unlikely to work for all of them.

Our approach

1
Defined the ideal customer
Growing SMBs with spreadsheets, manual follow-ups and disconnected tools, with the pain points each market talks about.
2
A repeatable outbound system
Lead lists, enrichment and sequences in HubSpot so every prospect had an owner, a next step and a clear stage.
3
Turned delivery into proof
Case studies reshaped into short stories and outreach assets.
4
One clear offer
Content and campaigns pointed to the free systems audit, with a booking link for strategy calls.

The results

Qualified strategy calls grew from 5 to 18 a month.
Pipeline value grew 85% in six months.
Outbound now produces about 40% of new opportunities.
The average sales cycle shortened by 20%.

We had plenty of happy customers but our own growth depended on referrals. Daksh helped us define who we should be talking to and built an outbound system around it. Strategy calls are now steady every week, and the pipeline is something we can plan around.

Duncan

Founder, MyScale Solutions

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