Case study · Pulpit Cabs

Growing outstation bookings across 450+ cities

Pulpit Cabs offers airport, local, rental and outstation rides at fixed, all-inclusive fares. It wanted more direct bookings from riders searching for intercity trips.

Client: Pulpit Cabs
Industry: Mobility
Location: Gandhinagar, India
Services used: SEO Performance MarketingApp Growth
Year: 2026

Direct website and app bookings
2.4×
Organic traffic in seven months
+160%
Route and city pages optimised
150+
Cost per booking from paid
−28%

The challenge

Cab booking is crowded, and riders often compare prices on several apps. Pulpit's edge is a fixed, all-inclusive fare, verified drivers and a 4.7 rating on Google, but riders had to find that out first.

It also needed to compete route by route, because people search for specific trips such as Ahmedabad to Udaipur or Delhi to Jaipur.

Our approach

1
Routes and cities
Each popular route and city page carries the fare, distance, travel time and a booking button.
2
The fixed fare as the headline
Ads and pages led with “what you see is what you pay”, setting Pulpit apart from surge pricing.
3
Route-level campaigns
Budgets moved toward the routes and seasons with the best booking rates, such as pilgrimage and hill-station weekends.
4
Reviews and live signals
Google reviews and recent-booking prompts built trust at the point of booking.

The results

Organic traffic grew 160% in seven months.
Direct website and app bookings grew 2.4×.
Cost per booking from paid campaigns fell 28%.
Repeat riders now make up about 25% of bookings.

Our fixed fare is our biggest strength, and the route pages and campaigns now put it in front of people searching for a specific trip. Direct bookings have grown steadily, and we can see which routes are working. The team was quick to learn our business.

Abhishek

Manager, Pulpit Cabs

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