Case study · Phi Designs

Filling the pipeline for a 75-day office design-and-build company

Phi Designs has designed and built 150+ offices and more than two million sq ft of workspace for companies including Codal, Horizontal and Persistent Systems. It wanted a steadier flow of enterprise enquiries.

Client: Phi Designs
Industry: Interior Design
Location: India
Services used: SEOLinkedIn MarketingOutbound and CRM
Year: 2026

Qualified enquiries per month
8 → 26
Organic traffic in eight months
+110%
New enquiries from city pages
35%
Time from enquiry to site visit
−25%

The challenge

An office fit-out is a large, slow decision with several people involved. Phi Designs has strong proof, including a 75-day delivery promise and full client retention for later offices, but buyers need to see projects and trust the timeline before they call.

The company also serves more than ten cities, so each market needed its own search presence.

Our approach

1
City pages
Each major city got a page with local projects, timelines and enquiry forms.
2
The 75-day promise
Campaigns, pages and outreach all used one clear offer: a design-and-build office in 75 days.
3
Marketed the portfolio
Project pages, walkthroughs and client stories reshaped into LinkedIn content and sales material.
4
Enterprise outbound
Target lists of growing companies and global capability centres routed into a CRM with clear follow-up stages.

The results

Qualified enquiries grew from 8 to 26 a month.
Organic traffic grew 110% in eight months.
City pages now bring about 35% of new enquiries.
The average time from first enquiry to site visit fell by 25%.

An office project is a big commitment, and buyers want to see proof before they call. The city pages, the portfolio content, and the focus on our 75-day promise have brought us better enquiries from companies that already understand what we do.

Phi Designs

Interior design studio, India

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