Case study · Raba Label

Launching clothing drops that people wait for

Raba Label needed a feed that made each collection feel like an event and gave followers a reason to look out for the drop date.

Client: Raba Label
Industry: Fashion
Location: India
Services used: Social Media ManagementContent StrategyLookbook and Reels Direction
Year: 2025

Clicks on product tags
+90%
Saves per post
3×
Engagement rate
4.6%
Follower growth
+71%

The challenge

A young label has no ad budget to match large brands. It has to win attention with the quality of its look and a clear story. The feed needed to feel premium and consistent, while still showing the product honestly enough to sell.

Our approach

1
Defined the look
A mood board, colour story and set of shot types made every post feel part of one brand.
2
Each collection a campaign
Teasers, drop-day launch, styling content and follow-up kept each release visible for weeks.
3
Product in use
Lookbook reels, fabric close-ups and fit details helped buyers decide.
4
Creators and customers
Small creator collaborations and reshared customer photos added social proof.

The results

Clicks on product tags grew 90%.
Saves per post tripled.
Engagement rate rose to 4.6%.
Drop-day orders through DMs and the store grew with each release.

Every drop now feels like a launch. The lookbooks, the reels, and the way each collection is teased have given Raba a clear identity, and our followers now ask us for the next drop date. It's also saved us a lot of time on planning.

Divya

Raba Label

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