Case study · Shreenath Healthcare

Building trust on Instagram, one clear post at a time

Shreenath Healthcare needed an account that explained its services simply and made it easy for people to get in touch.

Client: Shreenath Healthcare
Industry: Healthcare
Location: India
Services used: Social Media ManagementContent StrategyCreative Design
Year: 2025

Enquiries via DM and WhatsApp
+80%
Reach per post
2.6×
Saves and shares
3×
Follower growth
+47%

The challenge

Healthcare content has to be clear and calm, and it has to be careful about what it claims. People look for reassurance and practical information before they call, so a feed full of offers or jargon works against the business.

The account also needed a simple route from a post to an enquiry.

Our approach

1
A calm, plain voice
Easy-to-read posts, no exaggerated claims, and everything checked with the client before publishing.
2
Three content pillars
Health tips, explanations of services and products, and trust content such as the team and customer feedback.
3
Shareable formats
Carousels and short explainer reels made information easy to save and send to family.
4
Easy contact
Clear contact details, a WhatsApp enquiry link and quick replies turned interest into conversations.

The results

Reach per post grew 2.6×.
Saves and shares tripled.
Enquiries through DMs and WhatsApp grew 80%.
Engagement rate rose to 3.2%.

In healthcare, how you say something matters as much as what you say. The team kept our posts clear, simple, and careful, and checked everything with us before publishing. We now receive more enquiries through Instagram and WhatsApp, and people say the posts helped them trust us before they called.

Tanmay

Head of Marketing, Shreenath Healthcare

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